Effective brand communication leads to engaged stakeholders. We approach brand communication in 2 stages.
1-Story Flow Optimisation :
We help clients develop impactful brand communications by understanding Why & How &When stakeholders engage with the brand experience. Our studies aim to develop optimal brand story flow that best connects with the target audience to motivate prescribing behaviour / purchase (in Consumer Health markets).
2-Detail Aid / Advertising Testing :
Our Detail Aid / Advertising Testing study designs use creative techniques and Eye Tracking to determine the impact of communication materials.
- Which theme best meets the communication objectives of the brand?
- Which concept is most appropriate in terms of brand positioning?
- What is the stopping power of the concept?
- What are the differentiation pointers that add value to the brand?